A jewelry brand is the face of your jewelry business. The branding is what the customers remember about your business. It conveys who you are and what you stand for. It should come across in all of your communications. You can communicate your brand personality through color, shape, and other design elements. Your brand is also the voice of your jewelry, so make sure you communicate the right message to your customers. Once customers feel comfortable with your brand, they are more likely to purchase your jewelry.